Brand: Kool

Year: 2004

Category:
Ad-magazine/newspaper
Celebrity Endorsement
Controlled Circulation Magazine
Direct Mail
Menthol
Music
Special Populations-African American
Special Populations-Latino
Special Populations-Youth

Description:
Controlled Circulation Magazine from KOOL: ONEWORLD MAGAZINE FEATURING THE NEPTUNES, DAMON DASH, MARILYN MANSON, RONI SIZE, CEE-LO, AND RES. COVER STORY ALSO INCLUDES, "HIP-HOP IN AMESTERDAM". BACK COVER READS: "DON'T MISS YOUR CHANCE TO STAY PLUGGED IN TO THE LATEST! YOU RECEIVE ONEWORLD ON THE HOUSE BECAUSE KOOL WANTS YOU TO STAY CONNECTED. BUT TO KEEP IT COMING YOU NEED TO CALL TODAY!" Other key words: music, urban, young people.

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