Coupon - Discount
Direct mail from Camel featuring a blindfold gift and two coupons - 1 coupon for $4.00 off a pack and one coupon to get a pack free when buying a pack. Piece comes with a small booklet describing the "blendology" of Camel - the blending of various types of tobacco and flavor notes used to create Camel's tobacco blend. The booklet suggests receivers use the blindfold while to better smell the Camel scents. "Using the blindfold, smell that Camel filter to tip. Pay attention to the lingering scents, the sweet notes of cedar, and the smooth finish. Can you smell that Turkish? Can you pick out the trademarks of the legendary Camel? Sure you can..."
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