Coupon - Discount
Direct mail piece in promotion of Camel Wides, featured in the shape of a Zippo lighter. Uses tattoo style art, as seen in Camel Wides print ads. Piece includes an offer for a free lighter, redeemable from the brand's website, and 4 coupons (2 x $3.00 off a pack coupons and 2 Buy 1 Get 1 Free coupons).
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