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Brand: Camel

Year: 2009

Coupon - Discount
Direct Mail

Direct mail received in March 2009 in promotion of Camel's line extension, Camel Crush, a cigarette which can be adjusted from a non-menthol to a menthol flavored cigarette by squeezing and crushing a capsule in the cigarette's filter. Text: "Release the fresh." "Put fresh menthol at your fingertips. Just squeeze the little capsule inside the filter. Listen for the 'click.' And give this premium smoke a burst of 100% natural menthol freshness". Piece also includes four coupons for Camel Crush (2 coupons for $3.40 off three packs or one carton; 1 coupon for $1.50 off a pack; 1 coupon for $5.00 off three packs or one carton).

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