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Brand: Camel Snus

Year: 2011

Harm Reduction/PREPs
Smokeless Tobacco

Holiday ad for Camel Snus, featuring an image of Camel Snus tins surrounded by pouches falling like confetti.The ad suggests switching from smoking to snus as a New Year's Resolution for 2012, and directs smokers to the brand's website to take part in the Pleasure Switch Challenge, an online promotion which asks smokers to switch to Camel Snus for 7 days.

Text: "2012 Smoke-Free Resolution. If you're looking for smoke-free, spit-free, drama-free tobacco pleasure, Camel Snus is your answer. Logon to the Pleasure Switch Challenge and see how simple switching can be. Camel Snus - it might just change the way you enjoy tobacco."

Ad found in:

Austin Chronicles: December 30, 2011

Boise Weekly: December 28, 2011

City Pages (Minneapolis): December 21, 2011; December 28, 2011

Dallas Observer: December 29, 2011

New Times (Phoenix): December 29, 2011

QNotes (Charlotte): December 24, 2011

Salt Lake City Weekly: December 29, 2011

The Pitch (Kansas City): December 29, 2011

Village Voice (NYC): December 28, 2011

Westword (Denver): December 29, 2011

Willamette Weekly (Portland): December 28, 2011

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