Brand: Marlboro

Year: 2015

Category:
E-mail
Sweepstakes

Description:
Email promoting the Marlboro Hot Streak sweepstakes. Players watch a video and make a choice between two situation themes (ex. type of restaurants, activities). If their choice matches with the majority for the day, that adds a day to their "streak". The longer the streak, the more prizes they are eligible to win. This gets players to return to the brand website each day.

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