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Brand: Kool

Year: 2004

Celebrity Endorsement
Direct Mail
Promotions-Promo items/Gifts
Special Populations-African American
Special Populations-Latino
Special Populations-Youth

Direct mail in promotion of the 2004 KOOL MIXX Soundtrack to the Street DJ Battle competition. Direct mail includes CD/CD-ROM with music, MIXX event details, interactive mixing software and interviews with hip hop artists. Pop up is made of all four special edition KOOL MIXX packs. Information also includes a KOOL MIXX website and phone number. Additional keywords: music, young people, urban.

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