Direct mail from Skoal in promotion of the brand's 75th Anniversary "Great Brotherhood Giveback" sweepstakes. The sweepstakes period runs from 2/3/09 - 1/31/10, during which individuals can enter on a daily basis by visiting the brand's website. The sweepstakes includes a different monthly prize and an overall grand prize. The mailing also included one coupon for $1.00 off any two cans of Skoal.
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