Brand: Marlboro

Year: 2009

Category:
Direct Mail
Sports-Motorsports/Racing

Description:
Direct mail from Marlboro inviting the receiver to attend a racing event, "Marlboro Hot Laps", where the receiver (and a friend) can ride in a racing car with a professional driver. The piece comes with promotional codes to enter when you rsvp, as well as a CD with more information about Marlboro Hot Laps, and which allows the receiver to rsvp online.

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