Brand: OTHER

Year: 1995

Category:
Ad-magazine/newspaper
Anti-tobacco
FDA/legislation
Industry Public Relations
Special Populations-Youth

Description:
Ad by RJ Reynolds addressing parents as the primary source of education to prevent teen smoking. Lists some conversation tips for parents and kids, and advice for dealing with peer pressure. Offers a free brochure and youth education kit with a phone call to the company. Text: "How to talk to your kids about smoking before someone else does."

Ad found in:

Washington Post: October 10, 1995

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