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Brand: Skoal

Year: 2018

Smokeless Tobacco

2-page magazine ad for Skoal snus products, featuring the mint and smooth mint styles. With the image of a bike and a group of men in the background, the ad reminds the viewers that "it's not dip, it's snus" and includes the line "made for smokers." Describes the breakdown of the snus pouch with the familiar keywords "discreet" and "spit-free."

Directs the viewer to the brand website to claim coupons.

Ad found in:

Entertainment Weekly: January 19, 2018
Field & Stream: February/March 2018
Rolling Stone: February 8-22, 2017; March 22 - April 5, 2018

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