Coupon - Discount
Spirit ad featuring the newly revised warning labels "Natural
American Spirit cigarettes are not safer than other cigarettes."
Features the slogan "Real. Simple. Different." and familiar copy about
tobacco & water ingredients. Invites the viewer to use a mobile
phone to claim paperless gift certificates (coupons) from the brand
The cigarette pack is set against a colorful mandala-like design on a wooden board.
Ad found in:
ESPN Magazine: September 10, 2018; December 2018/January 2019
Glamour: September 2018
GQ: March 2018; September 2018
Rolling Stone: June 14-28, 2018
The Advocate: December 2018/January 2019Us Weekly: April 9, 2018; December 3, 2018
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