Brand: Merit

Year: 2001

Category:
Ad-magazine/newspaper
Controlled Circulation Magazine
Direct Mail

Description:
Direct Mail, controlled circulation magazine from Merit- Merit Lighter Side. "Your guide to the lighter side of life", magazine. Cover has golfer on the front holding many golf clubs. Inside cover is Merit ad for Merit Rewards, "We invited the Merit Rewards items to appear in the Lighterside Guide. An now they won't leave. From now on, you'll find a complete Merti Rewards collection in every issue of the Lighterside Guide (see back page for item details). So it'll be easier than ever to cash in your UPC's and bring home great Merit Rewards like these." Magazine includes features on: fasion, "hip eateries",the history of "modern miracles" such as computers and zippers, as well as an article on how to hold a scavenger hunt, and a crossword puzzle. The back two pages of the magazine feature the items of the Merit Rewards of Summer including: a Igloo cooler, chrome-plated windproof ashtray, Weber charcoal grill, Konica camera, Colibri lighter, Free 5 packs of Merit coupon as well as two Voxbox two two-way radios.

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