Brand: Lucky Strike

Year: 1950

Category:
Ad-magazine/newspaper
Celebrity Endorsement

Description:
"Scientific tests prove Lucky Strike milder than any other principal brand!" "These scientific tests, confirmed by an independent consulting laboratory, prove Lucky Strike mildest of 6 major brands tested." "Marlene Dietrich says: 'I smoke a smooth cigarette-- Lucky Strike!'" "Let your own taste and throat be the judge! For the rich taste of fine tobacco-- for smoothness and mildness...There's never a rough puff in a Lucky!"

Ad found in:

Life Magazine: May 29, 1950.

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