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Brand: OTHER

Year: 2003

Harm Reduction/PREPs

Ad for Eclipse cigarettes. Top of ad features woman's eyes with the text, "See the future of smoking for yourself." Rest of ad consists of white text against blue background. Text: "A new cigarette that: may present less risk of certain smoking-related diseases. Has 80% less secondhand smoke. Has no lingering odor." "If you want to know, you've got to go." The ad does not actually feature the name Eclipse anywhere on the ad, but rather directs people to the website for Eclipse.

Ad found in

GQ: July 2003

Popular Mechanics: October 2003

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