Brand: Salem

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Special Populations-African American

Description:
Ad for Salem cigarettes. "Salem: stir the senses." Features images of the lower half of a woman in a miniskirt and heels and swirls of smoke. Features the black label slide box. "Black Label Mysteriously Rich, Deliciously Intense". Also features the Green Label box: "Green Label Intriguingly Smooth, Refreshingly Sprited". Salem logo on top of ad and logo black and green "ying yang" in the middle of ad. targeted at menthol users.

Ad found in:
Rolling Stone, March 4,2004;
Newsweek, February 16, 2004;
Sports Illustrated, February 9, 2004.

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