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Brand: Salem

Year: 2004

Category:
Ad-magazine/newspaper
Menthol
Special Populations-Latino
Special Populations-Women

Description:
Ad for Salem cigarettes- black and green label. Woman's eyes stare mysteriously from behind the Salem green and black "ying yang" style logo. "Stir the Senses." Features the black label slide box. "Rich.Intense. Black label." Also features the Green Label box: "Smooth. Spirited. Green Label." Targeted at menthol users and women. Almost identical to another version of this ad, except for slightly different text.

Ad Found in:
Cosmopolitan: October 2004
Jane: October 2004
Latina: September 2004
Blender, March 2004;
Rolling Stone February 19, 2004.

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