Brand: Salem

Year: 2003

Category:
Ad-magazine/newspaper
Flavored Product
Menthol

Description:
Ad promoting Salem's new line of flavored menthol cigarettes - "silver labels". 3 page ad (3 sides). Side one is an image of a hand with a spot of light coming from the background. Four colored grapic designs hover above the hand. Text: "The new menthology. Side 2 - white text against black background. "Silver Label. A premium collection of four unique menthol taste sensations. Salem Silver Label products are available in limited quantities at select retailers." Side 3 feautres an image of each pack with an accompanying description. Each pack has it's own color scheme. Blue and silver pack: "Cool Myst, Soft, sweet with a hint of creamy vanilla. A subtly fresh menthol sensation." Maroon pack: "Dark Currents, A luscious menthol sensation with a touch of berry. A deeply rich experience." Green and silver pack: "Deep Freeze, Intensely cool menthol with a streak of spearmint for a deep minty chill." Silver pack: "Fire and Ice, A lively mix of fiery spices and cooling menthol." Above the images of the packs is the line, "Experience them all".

Ad found in: September 2003
Ebony: September 2003
GQ: September 2003
Honey: September 2003
Jane: September 2003
Maxim: September 2003

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