Brand: Nicorette

Year: 2005

Category:
Ad-magazine/newspaper
Cessation Aids

Description:
Ad for Nicorette nicotine gum. Image of piece of gum surrounded by green design rays. Main Text: "Nicorette fresh mint is the best tasting nicotine gum. (Which is convenient, since now that you've quit, you can actually taste things again.)" Small text on bottom of page: "Your sense of taste returns when you quit smoking. That means you can taste all sorts of things, including the nicotine gum you're using to help you quit. Which is why you should quit with Nicorette fresh mint. It's the best tasting nicotine gum. In fact, four out of five consumers prefer it to generic nicotine gum."

Ad found in:
ESPN: May 9, 2005

Glamour: February 2006; December 2005; October 2005

People: February 20, 2006, December 5, 2005; March 14, 2005

Popular Mechanics: March, February 2006, December 2005; November 2005

Rolling Stone: September 8, 2005; May 5, 2005

Sports Illustrated: February 13, 2006; November 7, 2005; September 5, 2005; April 4, 2005; March 7, 2005

US: September 12, 2005

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