Brand: Philip Morris

Year: 2002

Category:
Ad-magazine/newspaper
Industry Public Relations
Special Populations-African American
Special Populations-Youth

Description:
Ad for Philip Morris Youth Smoking Prevention Program. Picture of basket ball court. Says, "When you are here", "and your kid is here" (the basketball court), "Talk to your kids about not smoking. They'll listen". Likely targeted to African Americans.

Ad Found In:

Ebony: June 2002

Time: December 24, 2001

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