Brand: Philip Morris

Year: 2004

Category:
Ad-magazine/newspaper
Anti-tobacco
Industry Public Relations
Special Populations-Youth

Description:
Ad from Philip Morris's "Talk to your kids about not smoking" campaign, part of the company's stated youth smoking prevention program. Ad features an image of several kids walking together. Text: "One in five kids tries a cigarette before age 13: Help make sure your kid is not the one. Research shows that kids whose parents talk to them regularaly about not smoking are less likely to smoke. The brochure 'Raising Kids who don't smoke' was created in conjunction with child development experts to help parents talk to their kids about not smoking."

Ad found in:
Newsweek, June 21, 2004.

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