Brand: OTHER

Year: 2002

Category:
Ad-magazine/newspaper
Industry Public Relations
Special Populations-LGBT

Description:
"Companies that Care" advertorial found in the January 2002 issue of OUT. Text on top: "America's best companies can't put a value dollar on diversity, but they recognize the importance of it nonetheless. They know there's inherent value in a workforce that reflects all the characteristics of the communities they serve. And they know that treating all customers with respect is good business and good corporate citizenship. The companies that follow illustrate many different approaches to diversity - some stress philanthropy, others focus on diversity in hiring, and others concentrate on understanding and meeting the unique needs of minority customers. Whatever the approach, each of these companies has decided to demonstrate its commitment to gay and lesbian Americans by speaking directly to us in...Companies that Care." Note that Philip Morris is the first highlighted company. Other companies also mentioned included Kodak, Microsoft, ChevronTexaco, and Anheuser Busch.

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