Brand: Kool

Year: 2005

Category:
Ad-magazine/newspaper
Menthol
Music
Special Populations-African American
Special Populations-Latino

Description:
Spanish translated ad for KOOL - part of KOOL's new "Be True" campaign. Features an image of an African American man smoking a cigarette while relaxing and holding his horn instrument. Text: "Se Genuino" (Note English version text is: "Be Authentic. Be True")

Ad found in:
Cosmopolitan (Spanish): August 2005; March 2006; September 2006

1 page version in:
Cosmopolitan (Spanish): October 2005
People (Spanish): August 2005

Additional key words: music, musician.

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