Brand: Camel

Year: 2007

Category:
Ad-magazine/newspaper
Flavored Product

Description:
Inside pages of a magazine insert in promotion of the Camel Signature Blends, 4 different blends introduced in the spring of 2007. Text: "A taste & design initiative." The ad includes an image of each of the four styles: Infused, Mellow, Robust and Frost. States that the Camel Signature Blends were "developed by thousands of adult smokers working together online. They picked the blends and chose the packs." Although not detailed in this insert piece, descriptions of these products on Camel's website indicate their flavoring. The website describes the Infused blend as having "notes of Citrus and Izmir tobacco" offering a "sweet apple-like flavor"; Mellow as being "accented with toasted honey"; Robust as having a dark flavor similar to "notes found on cocoa and espresso"; and Frost as containing a "Fine Asian mint".

Ad found in:

Playboy: July 2007

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