Two page ad from existing cigar brand, Davidoff, introducing new Davidoff cigarettes, presented in a uniquely shaped red pack.
Text: "The only corners we cut are on the pack. There's no real pleasure in taking shortcuts. For Davidoff, our uncompromising attitude starts from the ground up in the fertile soils of the world, where carefully selected tobacco plants flourish under meticulous care. Only the highest grade leaves are chosen for a deeply rich and consistently satisfying blend. Superior papers are selected for a smoother, more even burn. Our filter is more luxurious in feel, while our world-renowned beveled-edge pack is made to protect the uniquely crafted cigarettes inside. Some might say this is pure indulgence. We say that's exactly the point."
Ad found in:
Esquire, July 2008
Golf Digest, July 2008
GQ, July 2008
Playboy, July 2008
Vanity Fair, July 2008
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