Brand: Skoal

Year: 2007

Category:
Ad-magazine/newspaper
Controlled Circulation Magazine
Smokeless Tobacco

Description:
Ad in promotion of Skoal's "Welcome to the Brotherhood" campaign, and inviting users to submit their best dip stories through the brand's website. Submitted stories may be used to "inspire" future ads. Text: "What's your favorite dip story?" "The Brotherhood is full of stories. And yours could inspire our next ad. Log on and let it fly. That tale about the best one you've ever packed. The most surprising fellow dipper you've met. And yes, even that spill you wished never happened. Every dipper has a story. And we might use yours."

Ad found in the January/February 2008 issue of Heartland, a controlled circulation magazine from the United States Smokeless Tobacco Company.

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