Brand: Marlboro

Year: 2010

Category:
Ad-magazine/newspaper
FDA/legislation
Light/Ultra Light

Description:
Marlboro Lights cigarette pack onsert, informing smokers that because of federal law, the descriptor "light" will no longer be allowed on packaging and advertising. Therefore, the onsert instructs smokers to ask for "Marlboro in the Gold Pack" in the future instead.

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