Brand: Marlboro

Year: 2011

Category:
Ad-magazine/newspaper
E-mail
Industry Public Relations
Promotions-Promo items/Gifts

Description:
Email sent in March 2011 inviting the receiver to apply for a new Team Marlboro Challenge - a week long service trip to help "preserve the American West" and "Keep the West wild and free". The program includes 10 different projects (such as rebuilding a trail in the Rockies) and participants will be rewarded with a $6000 stipend for their time. To enter, applicants need to submit a brief essay (explaining in 150 words why keeping the west wild and free is important to them) and a 90 second video which shows the type of traits they have that would make them "solid" contributors to the effort.

The email also announces a free multi-tool gift offer available from Marlboro.com.

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