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Brand: Salem

Year: 2000

Category:
Ad-magazine/newspaper
Menthol

Description:
Four-page insert ad by Salem. Readers first see a black page with two green arrows, one pointing up and the other down. As he/she opens the page they discover an image of a rooftop party in a city with green spotlights (the up and down arrows) lighting the night sky. Text: "It's not what you expect. Step Inside."

Ad Found In:

ESPN The Magazine: February 2000

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