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Brand: Salem

Year: 2000

Category:
Ad-magazine/newspaper
Menthol

Description:
Four-page insert ad by Salem. The reader first sees a black page with two green arrows, one pointing up and the other down. As he/she opens the page they see that the arrows were actually part of a larger image: the faces of spotlights lighting the night sky at a rooftop party. Text: "It's not what you expect."

Ad Found In:

ESPN The Magazine: February, 2000

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