Ad found in Playboy September and October of 1972. Image compares a water filter attached to a facet with a Tareyton pack of cigarettes. "This charcoal filter gives you better tasting water. This charcoal filter gives you better tasting cigarettes. Filter for better taste the Tareyton way with activated charcoal." The ad also contains an offer for a discounted water filter with two Tareyton wrappers.
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