Visual Exhibits

 

Tobacco Industry Direct Marketing Strategies - Magazines

 

Direct mail is the sole distribution channel for controlled circulation magazines produced by tobacco companies for individuals on their mailing lists. While the company or brand these lifestyle magazines support may not be identified, brand images are reinforced in editorial and advertising content, design elements and colors utilized, and featured images and activities. These magazines have included Marlboro’s Unlimited, Camel’s CML, Virginia Slims’ All Woman, Kool’s OneWorld, and Brown & Williamson’s Flair and Real Edge. Lifestyle magazines that continue to currently be distributed by tobacco companies included Newport’s Pleasure Scene (PS) and the United States Smokeless Tobacco Company’s Heartland. See examples of controlled circulation magazines below.

 


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Brand: Marlboro
Date Of Item: 1997
Media Type: Other - Paper
Item Category: Advertisement,Direct Mail
Description: Order form for free outdoor adventure magazine "Unlimited Action, Adventure, Good Times."


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Brand: OTHER
Date Of Item:1999
Media Type: Magazine
Item Category: Celebrity Endorsement, Advertisement
Description: September 1999 issue of Real Edge, a controlled circulation magazine of Brown and Williamson, featuring celebrity Samuel L. Jackson on the cover.


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Brand: Camel
Date Of Item: 2003
Media Type: Magazine
Item Category: Brand Loyalty - Product,Direct Mail
Description: Cover of the Winer 2003 issue of CML, Camel's controlled circulation magazine available through direct mail.


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Brand: Kool
Date Of Item: 2003
Media Type: Magazine
Item Category: Celebrity Endorsement,Direct Mail
Description: "April/May 2003 cover of ONEWORLD magazine, the controlled circulation magazine from KOOL available by direct mail, featuring image of entertainer Kelis on the cover.


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Brand: Marlboro
Date Of Item: 1/2005
Media Type: Magazine
Item Category: Direct Mail
Description:: "Controlled circulation magazine from Marlboro: Unlimited, Winter 2005 issue. Cover features men skiing down steep slope. Main cover story: "The Power and the Glory: Twin-tip Tricksters Carve Up Terrain Parks- and Make Skiing Cool Again."

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Brand: Newport
Date Of Item: 2009
Media Type: Magazine
Item Category: Minorities,African American,Direct Mail
Description: Cover of the Winter 2009 issue of Pleasure Scene (PS) lifestyle magazine, a controlled circulation magazine from Newport sent to smokers by direct mail.

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Brand: Skoal
Date Of Item: 2009
Media Type: Magazine
Item Category: Direct Mail,Chewing Tobacco/Snuf, Sports, Motor Sports
Description: Cover of the March/April 2009 issue of Heartland outdoor lifestyle magazine, a controlled circulation magazine from the United States Smokeless Tobacco Company sent to by direct mail to individuals on the mailing lists of Skoal and Copenhagen.
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