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Visual
Exhibits
| Tobacco
Industry Direct Marketing Strategies
- Magazines |
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Direct mail is the sole
distribution channel for controlled circulation
magazines produced by tobacco companies
for individuals on their mailing lists.
While the company or brand these lifestyle
magazines support may not be identified,
brand images are reinforced in editorial
and advertising content, design elements
and colors utilized, and featured images
and activities. These magazines have included
Marlboro’s Unlimited, Camel’s
CML, Virginia Slims’ All
Woman, Kool’s OneWorld,
and Brown & Williamson’s Flair
and Real Edge. Lifestyle magazines
that continue to currently be distributed
by tobacco companies included Newport’s
Pleasure Scene (PS) and the United
States Smokeless Tobacco Company’s Heartland.
See examples of controlled circulation
magazines below.
click image
to enlarge |
Brand:
Marlboro
Date Of Item: 1997
Media Type: Other
- Paper
Item Category:
Advertisement,Direct Mail
Description: Order
form for free outdoor adventure
magazine "Unlimited Action,
Adventure, Good Times." |
click image
to enlarge |
Brand:
OTHER
Date Of Item:1999
Media Type: Magazine
Item Category:
Celebrity Endorsement, Advertisement
Description: September
1999 issue of Real Edge, a controlled
circulation magazine of Brown and
Williamson, featuring celebrity
Samuel L. Jackson on the cover. |
click image
to enlarge |
Brand:
Camel
Date Of Item: 2003
Media Type: Magazine
Item Category:
Brand Loyalty - Product,Direct Mail
Description: Cover
of the Winer 2003 issue of CML,
Camel's controlled circulation magazine
available through direct mail.
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click image
to enlarge |
Brand:
Kool
Date Of Item: 2003
Media Type: Magazine
Item Category:
Celebrity Endorsement,Direct Mail
Description: "April/May
2003 cover of ONEWORLD magazine,
the controlled circulation magazine
from KOOL available by direct mail,
featuring image of entertainer Kelis
on the cover.
|
click image
to enlarge |
Brand:
Marlboro
Date Of Item: 1/2005
Media Type: Magazine
Item Category: Direct
Mail
Description:: "Controlled
circulation magazine from Marlboro:
Unlimited, Winter 2005 issue. Cover
features men skiing down steep slope.
Main cover story: "The Power
and the Glory: Twin-tip Tricksters
Carve Up Terrain Parks- and Make Skiing
Cool Again." |
click image
to enlarge |
Brand:
Newport
Date Of Item: 2009
Media Type: Magazine
Item Category: Minorities,African
American,Direct Mail
Description: Cover
of the Winter 2009 issue of Pleasure
Scene (PS) lifestyle magazine, a controlled
circulation magazine from Newport
sent to smokers by direct mail. |
click image
to enlarge |
Brand:
Skoal
Date Of Item: 2009
Media Type: Magazine
Item Category: Direct
Mail,Chewing Tobacco/Snuf, Sports,
Motor Sports
Description: Cover
of the March/April 2009 issue of Heartland
outdoor lifestyle magazine, a controlled
circulation magazine from the United
States Smokeless Tobacco Company sent
to by direct mail to individuals on
the mailing lists of Skoal and Copenhagen.
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