DESIGN AND INNOVATION FOR MARKET APPEAL, Page 8
with its cigar-like coloration and length, has another
cigar-like characteristic: it goes out if unattended.
Sherman's MCD Filtered Cigarettes (Nat Sherman, early
1980s). Package claims that the cigarettes do not contain
"flavorings, saltpeter or any additives."
As proof, the label notes,
up a Sherman, and light any mass-produced cigarette.
Put both down and watch the mass-produced cigarette
burn quickly, while the Sherman's burns more slowly,
and may even go out after a while. That's because pre
tobacco does not burn by itself. There's saltpeter in
that mass-produced cigarette to keep it burning. If
the Sherman's should go out after a while, you can relight
it. Since it has no chemicals, it will taste as fresh
as when you first lit up.
Experimental cigarette manufactured by Lorillard and
RJR for the federal Technical Study Group (circa 1986).
The cigarette did not support combusion of furniture
or fabric in any of the tests conducted at the National
Bureau of Standards. Mike Wallace tested a cigarette
like this on "60 Minutes" in Spring 1994.
BY THE U. S. FOOD AND DRUG ADMINISTRATION
introduced in 1950, was found to be a drug in 1952 by
the FDA based on claims that it protected the smoker
from a host of respiratory ills. FDA's action was upheld
in court. The pack in the exhibit dates from the late
50s, early 60s.
Trim (Cornell Drug Corp, 1958). Claimed weight reducing
properties based on a tartaric acid additive. Promoted
in pharmacies. Regulated as a drug by FDA.
Favor (Advanced Tobacco Products, 1986). A hollow plastic
tube with a foam plug at the distal end containing nicotine
and flavorings. Inhalation leads to some nicotine absorption.
Claims involved use as an alternative to conventional
cigarettes to satisfy a nicotine dependence. Ruled a
drug by the FDA. Inhalers based on the original patents
for this device are under development as adjuncts in
the treatment of nicotine dependence.
Masterpiece Tobacs (Pinkerton, 1987). A 1 mg nicotine
chewing gum. Nicotine comes from shreds of tobacco in
the gum. Regulated as a food by FDA since chewing gum
is a food, and declared to be adulterated since tobacco
is not an approved food additive. Pinkerton is a subsidiary
of the Swedish Tobacco Company.
Spectra (H/Keeney Tobacco Corp., 1990). Produced by
a company affiliated with a company called CA Blockers,
the cigarettes used an additive called N-Bloctin that
was supposed to interfere with the absorption of nitrosamines
in the lung. Made in Virginia for the Israeli market,
the product was regulated as a drug by FDA.(Klaus Brunnemann,
GIMMICKS FROM AROUND
Jian and Zhenbao (Beijing Cigarette Factory, China,
1992). Tobacco cigarettes combined with tradional Chinese
herbal medicines. Jin Jian features bluish henbane,
a traditional cure for bronchitis. A scientific paper
in the Chinese
(Judith Mackay, F.R.C.P.)
Sopianae 100 (The Cigarette Factory at Pecs, Hungary,
1990). Features an inner filter with charcoal and ascorbic
acid granules. Claims superior removal of toxins. Factory
now controlled by BAT.
NAC Plate (Made in Japan, sold in Beijing, 1989). Nicotine
Alkaloid Control Plate. Claimed to reduce tar delivery
of cigarettes when placed inside cello packaging and
allowed to sit in place. Effect supposedly mediated
by radiation. No radiation above background detected
in several laboratories. The product was exposed as
a fraud in 1990 by the IOCU.
Chris. Cigarette Pack Art. New York: St. Martin's Press,
1979. ISBN 0-312-13842-3.
Robert. They Satisfy: The Cigarette in American Life.
Garden City, New York: Anchor Press/Doubleday, 1978. ISBN
Merchants Association of the United States. Directory
of Cigarette Brands 1864-1988. Princeton, NJ: Tobacco
Merchants Association of the United States, 1989.
Pack Collectors Association (CPCA). Publishes Brandstand
six times yearly. C/O Richard Elliott, CPCA, 61 Searle
Street, Georgetown, MA 01833, U. S. A. Membership $10/year.
Packet Collectors Club of Great Britain. Publishes The
Cigarette Packet six times yearly. C/O Hilary Humphries,
15 Dullingham Road, Newmarket, Suffolk CB8 9JT, United
Tobacciana. Publishes a newsletter of available second
hand books about tobacco and related items. Major strength
in pipe collecting but has coverage of all tobacco related
materials. C/O Ben Rapaport, 11505 Turnbridge Lane,
Reston, VA 22094-1220, U. S. A.