Direct
mail is the sole distribution channel for controlled
circulation magazines produced by tobacco companies
for individuals on their mailing lists. While the company
or brand these magazines support may not be identified,
brand images are reinforced in editorial and advertising
content, design elements and colors utilized, and featured
images and activities. (Slade, 2001; Simpson, 1999).
See examples of controlled circulation magazines below.
For
more examples of controlled circulation magazines search
for “Magazine” under “Media Type”
and “Direct Mail” under “Item Category”
on the
search page. |
