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BARS,
CLUBS, & ENTERTAINMENT |
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Although the Master Settlement Agreement bans both the
sponsorship of entertainment events with a “significant”
youth attendance and the distribution of tobacco product
samples in a facility where youth are present, both
are allowed in adult-only gatherings and facilities.
Therefore, the tobacco industry sponsors concerts and
special events in adult-only facilities such as bars
or clubs.
For
more examples of Bars, Clubs & Entertainment offerings
search for “Minorities,"
"Direct Mail," "Advertisement” under
“Item Category” on the
search page |
click image to enlarge |
Brand:
Newport
Date of Item: 2002
Media Type: Document/Paper
Item Category: Advertisement,Sweepstakes,Menthol
Description: Newport. Cosmopolitan Magazine.
September 2002. Newport Sweepstakes - Win a trip to the
hottest dance party of the year!
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click image to enlarge |
Brand:
Parliament
Date of Item: 2001
Media Type: Document/Paper
Item Category: Advertisement
Description: Parliament "Start the
Night Here" Party Zone. Time Out Magazine. September
2001.
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click image to enlarge |
Brand:
Kool
Date of Item: 2004
Media Type: Other - Paper
Item Category: Minorities,African American,Latino,Sweepstakes,Direct
Mail,Menthol,Music
Description: Kool Mixx DJ competition mailer.
"The 2004 Battle is On" |
click image to enlarge |
Brand:
Kool
Date of Item: 2004
Media Type: Ephemera/3-D
Item Category: Minorities,African American,Latino,Celebrity
Endorsement,Brand Loyalty - Product,Direct Mail,Menthol,Music
Description: Kool Mix Soundtrack To The
Streets 2004 DJ Battledirect Mail Pop-Up. Includes 2004
CD/CD-Rom With Music, Mixx Battle Details, Interactive
Mixing Software, And Interviews W/Hip Hop Artists. Pop
Up Is Made Of All Four Special Edition Kool Mixx Packs.
Information Also Includes A Kool Mixx Website And Phone
Number
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Brand:
Salem
Date of Item: 08/01/2003
Media Type: Magazine
Item Category: Minorities,African American,Latino,Advertisement
Description: An ad for a music tour sponsored
by Salem cigarettes. The background is green with a record
spinning. The ad contains different names of DJs and artists
as well as the names of the different cities where the
show will take place. AD Text- "Salem 2003-Stir the
Senses Tour" "3 Different parties-3 different
vibes" Honey Magazine-R.J. Reynolds |
click image to enlarge |
Brand:
Camel
Date of Item: 2002
Media Type: Ephemera/3-D
Item Category: Advertisement,Brand Loyalty
- Coupon,Brand Loyalty - Product,Smoking Accessory
Description: 2002 brings another year of
Camel's Seven Pleasures of the Exotic promotion. Hailed
as a chance to "Re-Experience the Exotic," this
trend influence marketing plan involves Camel sponsored
parties in 70 selected cities across the United States.
Advertised through the Camel mailing List and web site,
these events invite participants to a number of lavish themed
parties including the following themes: Feast, Spa, Elixir,Rhythm,
Carnivale, Tabac, and Masquerade. In exchange for having
their drivers licenses digitally photographed for mailing
list usage, guests are given free cigarette samples and
small gift packs such as the one depicted. Such parties
continue to reinforce the vast advertising and promotional
budgets employed by cigarette manufacturers. This is one
of the party favors offered in New York and Philadelphia. |
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