| |
|
|
SWEEPSTAKES |
|
|
Tobacco
industry sweepstakes offer the chance to win cash or
product prizes and trips to exotic locations. They offer
prizes which are selected to be attractive to the sponsoring
brand’s current and potential smokers. Completed
sweepstakes forms provide tobacco companies with names
for their mailing lists and useful information for marketing
purposes.
See examples below.
For
more examples of Sweepstakes offerings search for “Sweepstakes,"
" Direct Mail”
under “Item Category” on the
search page. |
click
image to enlarge
|
Brand:
Newport
Date of Item: 07/01/2003
Media Type: Magazine
Item Category: Women,Minorities,African
American,Advertisement,Sweepstakes,Menthol
Description: A man hugging a woman from
behind and giving her a gift. They both are very excited
and joyous. There is a promotion to win one million dollars
offered at the bottom of the ad. AD Text- "Show me
the Pleasure" "Win $1,000,000" "1-877-4-SWEEPS
to enter" Ebony Magazine-Lorillard Tobacco Co
|
click
image to enlarge
|
Date
of Item: 07/10/01
Media Type: Magazine
Item Category: Advertisement,Sweepstakes
Description: Basic - "The Best Things
In Life Are Basic" Sweepstakes. Family Circle, July
10, 2001. Official Entry Form Found In Magazines And Retail
Stores. No Purchase Necessary. Philip Morris/Basic Offers:
Grand Prize - A "House" With $20,000 Towards
Property And Home Furnishings. Other Prizes Include A
Pickup Truck, Basement Game Room Set, Work Shed, 12 Months
Supply Of Fruit, Sweatshirt, Myrtle Beach Vacation, Steak
Knives And Hammocks
|
click
image to enlarge
|
Brand:
Camel
Date of Item: 2003
Media Type: Document/Paper
Item Category: Sweepstakes,Direct Mail
Description: Camel - Direct Mail, 2003
Flat Screen Tv Sweepstakes.
" Camel Is Offering You Two Great Pleasures" |
click
image to enlarge
|
Brand:
Camel
Date of Item: 1997
Media Type: Magazine
Item Category: Brand Loyalty - Product,Sweepstakes,Direct
Mail
Description: Direct mail sweepstakes,
black and psychedelic swirls
|
click
image to enlarge |
Brand:
Doral
Date of Item: 1998
Media Type: Document/Paper
Item Category: Brand Loyalty - Product,Sweepstakes,Direct
Mail
Description: Doral win $1,000,000 - Play
Doral's price check jackpot |
click
image to enlarge |
Brand:
Kool
Media Type: Document/Paper
Item Category: Minorities,African American,Latino,Brand
Loyalty - Product,Sweepstakes,Direct Mail
Description: Kool "Coast To Coast
- Head To Head"
" Enter To Win A Stanton Dj System From Kool Mixx.
DJ Competition - Direct Mail |
click
image to enlarge |
Brand:
Kool
Date of Item: 2002
Media Type: Ephemera/3-D
Item Category: Minorities,African American,Latino,Sweepstakes,Free
gift w/pack purchase,Cigarettes - Single Pack,Menthol
Description: Kool - Spades Slam Promotion
2002. Promotional Ad, Packs And Playing Cards. Win A Trip
To Vegas And A Chance At $50,000 |
click
image to enlarge |
Brand:
Marlboro
Date of Item: 11/15/2003
Media Type: Ephemera/3-D
Item Category: Advertisement,Sweepstakes,Signage
- Indoor
Description: Sweepstakes display with entry
forms. Jeep black stallion 4x4 contest.
Pictured on display is a jeep. |
click
image to enlarge |
Brand:
Winston
Date of Item: 2001
Media Type: Magazine
Item Category: Brand Loyalty - Catalog,Sweepstakes,Direct
Mail
Description: Winston No Bull No Boundaries
Sweepstakes. Available At Drugstores, Summer 2001. 'Win
One Of Seven All Out No Bull Experiences. Sweepstake Prizes
Include "Shark Diving" In Australia, "Sky
Diving" In Hawaii, "Air Combat" "Wide
Open Baja Driving"
From San Diego To Mexico, And "Race Car Driving"
|
|
|
